With fitness becoming more digitally interactive, it is no wonder that iconic brands like Nike have geared part of their sports products to fit this new 21st century ideal.
In response to this growing online trend of tracking your progress and competing with others in the community (something CrossFitters are renowned for), Nike launched their Nike+ line six years ago, syncing it up to the iPhone and iPod Touch.
Featuring products like the SportsWatch, SportsBand and FuelBand, Nike+ devices come with pedometers to record your steps, accelerometers to record your distance and speed, calorie counters to record your fuel output, and many other applications like heart monitors to keep you challenged and motivated.
Up until now, these products focused solely on running (and walking) enthusiasts, but in late June of this year, Nike will launch the latest member in this family, geared towards basketball players and trainers, called the Lunar Hyperworkout+ for Women and the Lunar TR 1+ for men.
This time, the device itself is a Nike shoe fitted out with four pressure sensors built right inside the shoe and an accelerometer to record distance, number of steps and jump height. These shoes sync up with the Nike+ Basketball and Training apps for the iPhone and iPod Touch. The program is designed to help people improve their game, reach their goals and enhance performance by recording their progress and competing with others within the Nike+ community – a group of more than six million members.
It does this by measuring your overall training intensity, jumps, and speed over distance and time, and delivers this data wirelessly to the your iPhone or iPod Touch.
LeBron James is the spokesperson for the Nike Hyperdunk+ shoes and Basketball training app, and will use these shoes over the course of the summer, sharing his training progress and daily data with the ever-growing Nike+ online community. Of course, there’s the added attraction of being virtually connected to the Great LeBron himself and getting a sneak peek into his workout schedule. Users can follow along or join in and compare themselves to this great athlete.
The app even comes with a cool feature called Showcase that allows you to create videos of your performance with included data and share it with your Nike+ community friends.
Over on the Nike+ Training side, heavy hitters supporting this brand include Rafa Nadal, Manny Pacquiao and Allyson Felix. In an effort to broaden the reach of the typical Nike+ user, Nike have used a tennis player, a boxer and a track and field athlete and included agility and endurance workout programs based on skill level. However, training still only measures footwork. So bad news for strength athletes and people like us who love to lift iron.
The shoes are still an impressive product and the Nike+ community is something we at Fitmark admire, as we continue to build our own online fitness community.
We’d love to hear what you think of these shoes and if you would be tempted to buy a pair of these shoes, if Nike came out with something designed for CrossFitters and weight trainers.
Mark A. Samuel