Fitmark CEO, Mark A. Samuel, talks quality in both product and service
I recently read a great piece on fashion brand, J.Crew, in Fast Company magazine. In short, the write up talked about the success of the company and the talented executives behind it. There were some interesting points throughout the piece but it was the “10 rules of creative success” noted by CEO Mickey Drexler that really caught my eye. And one rule specifically: “You cannot copy high quality.”
He notes that it “takes a long time to get a reputation of quality” and that if you “put quality into a product, then have it validated, you have huge credibility.”
I absolutely loved that. It’s something that I talk about more than anything else when it comes to Fitmark. I talk about quality as it pertains to our bags. I talk about quality as it pertains to customer service. I talk about quality as it pertains to every facet of our business.
I mean, why not? We put quality into living a fitness lifestyle, don’t we? We put quality into our workouts. We put quality into our health. We should put the same quality into our work.
Yes, the product you’re offering should be quality as that’s the foundation of the business, but for me, so is everything else. Listen to customers, work hard each day, stand behind your products and guarantees, and all in all go above and beyond in everything you do.
As our company nears its first year anniversary, I’m reminded why we do this: for the fitness enthusiast, our customer, you. Whether it be 1 person or thousands of people, everyone deserves to experience “quality”. It’s that quality that results in trust and that trust that results in a life-long relationship.
In a few weeks we’ll unveil our Spring Collection, and we promise to continue to provide quality. Quality in our bags. Quality in our service. And, quality in everything you encounter from our company.
Thank you for continuing to follow and support us. We appreciate you.
Mark A. Samuel
Founder and CEO