Fitmark CEO, Mark A. Samuel, talks about the year to come and the business’ relation to working out
I often operate our business as if it’s a workout. It may sound a bit unconventional however for most fitness enthusiasts, they’ll definitely see the similarities.
We have a mission at Fitmark and that’s to put one of our bags into the hands of every fitness enthusiast around the world. Whether it’s a backpack or tote bag, duffel or messenger, or our soon to be released meal management and diet bags, we believe that our bags and our brand as a whole reflects that of every fitness enthusiast.
So, how do we do that? Is that even possible? I say, of course. It’s just like working out. It’s just like getting stronger. Fitter. Faster. More flexible. You need to work at it. Every day.
After a great first year (we launched our site in May, 2012) and after receiving a lot of love from our customers, we now need to focus on shifting into 2nd gear. What’s 2nd gear? It comprises of honing in on what we do right, what we need to work on, and everything in between. It focuses on developing new products, opening up new opportunities and bettering those that already exist. It’s about working harder, and being better. At everything. Sounds like working out, no?
I guess it’s easier for me to reference a workout or even reference managing a diet (which I admittedly fall off on every so often) as I’ve been doing it for so long. Funny enough, I think I’ve had a protein shake, first thing in the morning, for the past 15 years. Not one day missed. And I’m sure our customers have similar stories, and that’s what makes the brand. Living a health and fitness lifestyle has really been and will always be the foundation to the business. Just like working out, it’s about getting better.
So, whether you finished Cindy with 3 rounds more than the last time, increased your bench press by 20lbs, or improved your 5K by 20 seconds, keep up the great work. If you plan on shifting into the next gear, have fun with it, reach new goals and then set new ones.
Mark A. Samuel
Founder & CEO