Originally written in the Ventura County Star, Rethink Social features Fitmark and the give back program that has become a huge success with kids in need of backpacks. “One company is reshaping back-to-school for the Boys and Girls Clubs of America. Fitmark, a fitness bag brand, started by Mark Samuel in the Bay Area, is partnering with the youth organization to hand out backpacks in communities of need. The company launched in 2012, after raising $500,000 in funding. Samuel, though, has aspirations of making Fitmark into a Nike or Jansport-esque brand. Fitmark, he says, has the power to scale exponentially and turn into a $100 million brand.” Read more here!
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